About Ground Up Productions

We like our coffee strong, but also shade grown and free trade.
We like our denim broken in, but also void of chemicals and pesticides.

We read labels in grocery stores and share what we know with those that want to listen. We are a hip, modern collective -- a group of carbon degenerates looking to toast to organic wine or beer, and still listen to our ipods and enjoy what the 21st century has to offer.

Our eyes have been opened; we are aware, we care, but we don't live on a farm or churn our own butter. Most of us don't have a patio to grow a garden on, or a piece of land to call our own. We are urban dwellers who visit our local Farmer's Market, enjoy what today brings, geek out about nanotechnology and the future, and are aware of the global effect it has on us.

Dirty Technology is a thing of the past -- we invest in green technology, clean technology. We not only consume responsibly -- we reduce, reuse, and recycle fashionably. We time our showers and ride our bikes, we carpool and walk, and we utilize public transportation, all the while taking care of our planet and ourselves.

We don't compromise; we ask for more. As our awareness of the things around us grows, we all look to see the world in it's best light. And that's what started us thinking, "who better than a rambunctious group of young, non-granola, non-earnest college grads to harness the power of media and truly reach people?" Our world is becoming increasingly global as media connects us all.

Entertainment is the future. We brand ourselves as a cost-effective and well-produced media company instigating change from the ground up, reaching our core audience by utilizing new media and making it entertaining.